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ESP32-C3 integrates a USB Serial/JTAG controller, however the datasheet doesn't say which. So install both drivers to be sure.
Connect your controller to your computer via usb-c.
The pixel poi must be turned on (not sleeping).
The pixel poi must have a battery connected.
Controllers with no firmware will keep disconnecting. You must enter bootloader mode, or use platformio to flash.
Sometimes it takes up to a minute for things to start moving on a fresh install.